Privacy Policy

hello@thruulove.com

Privacy Policy
Effective: April 2025
Contact: hello@thruulove.com

At Thruu Love, we are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR). This Privacy Policy explains what data we collect, why, and how you can control it.

1. What We Collect
We may collect the following information:

Name, email address, phone number
Billing and shipping address
Order details and payment confirmation (via Stripe)
Submitted reviews or messages
IP address, browser type, device, and cookies

2. How We Use Your Data
We use your data to:

Process and deliver your orders
Communicate with you about your order
Improve our website and services
Send marketing emails (only with your consent)
Monitor site performance using analytics tools (e.g. Google Analytics)

3. Legal Grounds for Processing (Article 6 UK GDPR)
We process your data based on:

Contractual necessity – to fulfil your order
Consent – for marketing or cookies
Legitimate interest – site improvement, fraud prevention
Legal obligation – tax and record keeping

4. Third-Party Services
We may share your data with trusted partners:

Stripe – payment processing
Meta / Facebook – marketing (if cookies accepted)
Google Analytics – website usage tracking
Make.com - automation of data transfers and workflows (e.g. reviews collection, order notifications)

All third parties are required to process data in compliance with UK GDPR.

5. Data Retention
We retain order data for up to 6 years for tax and legal purposes.
Marketing consent can be withdrawn at any time via the unsubscribe link in emails.

6. Your Rights
You have the right to:

Access your personal data
Request correction or deletion
Object to processing
Withdraw consent
File a complaint with the ICO: https://ico.org.uk

To exercise your rights, contact us at hello@thruulove.com

7. Cookies
We use cookies to:

Enable website functionality
Measure site performance
Run marketing campaigns (e.g. retargeting via Facebook or Google)

You can manage cookie preferences via your browser settings.

8. Cookie Consent Banner
On your first visit, you will see a banner asking for your cookie preferences.
You can accept all cookies, reject optional cookies, or manage preferences.
By using our site, you consent to our use of cookies in accordance with this Privacy Policy.

9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
Last updated: April 2025